Status Report of Rutgers Comprehensive Communications ...

Additional Materials to Help Brand Rutgers’
New Brunswick Campus
Each of the three regional campuses—New Brunswick, Newark, and Camden—shares the
strength of the Rutgers brand, while still retaining its own distinct campus attributes and
identities. With universitywide coordination among staff, communications and recruitment
efforts originate from the respective regional campus offices. In New Brunswick, the program
to brand that campus continues as part of a multiyear communications effort between University
Relations, University Undergraduate Admissions, and Undergraduate Education.
HIGH SCHOOL POSTER FOR PROSPECTIVE STUDENTS
Two new recruitment posters will be distributed in 2010–11. The first is aimed at high school
students in New Jersey and the nation and the second at international undergraduate and
graduate prospects. Admissions data and feedback from high school guidance counselors
and prospective students informed the design. The first poster will
be mailed to high schools in New Jersey and selected high schools
around the country in August.
NEW RECRUITMENT VIDEO FOR VISITOR CENTER
A high-quality video that will be shown at the Rutgers Visitor
Center during admissions open houses and tours, as well as during
general visiting hours, will be produced by June 2011. The new
video, which will replace the older video now in use, will convey
a strong sense of place and add to the “wow” experience of visits
to campus. The video will include strong visual and musical elements
to excite high school-age students and appeal to viewers’
emotions. The primary audience for this video is prospective undergraduate
students and their parents (both in-state and out-ofstate).
The secondary audience is members of the general public
who attend events at the Rutgers Visitor Center.
4 1