Status Report of Rutgers Comprehensive Communications ...

Campus Information Services Expands Promotional Programs
University Relations launched an initiative to represent Rutgers and promote its key
messages at events on campus and throughout the state, including:
Rutgers exhibits at county fairs and chamber of commerce events;
Rutgers Gardens Open House;
Old Queens/Voorhees Mall Historical Tours, which were attended by 447 visitors; and
Points of Pride messages on RU-tv.
University Relations Increases Distribution of Highlights Brochure
The title of the Year in Review brochure was changed to “Jersey Roots, Global Reach” to
reflect the university’s new tagline.
The print run was expanded to 65,000, including 40,000 sent to the parents of
admitted students.
A copy was mailed to the president, chief academic officer, director of institutional
research, and director of admissions at Rutgers’ peer institutions across the country.
Presidential Leadership
University Relations secured placements for President McCormick at gatherings of public
policy and business leaders as well as in key media outlets. These opportunities included:
an appearance on PBS’s The Open Mind discussing “Universities in the 21st Century”;
a featured speech at the New Jersey State NAACP Annual Conference; and
a speech at the New Jersey Chamber of Commerce’s Business Conference and Expo.
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