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Market Analysis Tools and Services - UNCTAD Virtual Institute

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Practical exercice<br />

48. Export mapping: create a map to illustrate the list of importing markets for all products<br />

exported by the selected country in 2009.<br />

Your answer: insert the map here<br />

Note: Click on the tab “Map”, <strong>and</strong> then do a “print-screen” to insert the map into the Word<br />

format.<br />

Comments about the map:<br />

Interesting: by selecting different types of first <strong>and</strong> second trade indicators <strong>and</strong> using the<br />

zoom function, you can easily illustrate which country are the main importing countries in<br />

terms of value <strong>and</strong> dynamism.<br />

49. Export Dynamism: create a graph to illustrate the import dynamism of the top ten importing<br />

markets for all the products exported by the selected country in 2009.<br />

Your answer: insert the graph here<br />

Note: Click on the tab “Table”, then select the Bar chart on exported value. Insert the bar<br />

chart into the Word format.<br />

Comments about the bar chart:<br />

Interesting: by selecting different type of first <strong>and</strong> second trade indicators, you can easily<br />

illustrate which countries are the main importing countries in terms of value <strong>and</strong> dynamism.<br />

50. Export Concentration: create the bubble graph on “Prospect for market diversification” to<br />

illustrate the share in the country’s total exports of the top 20 importing countries<br />

compared to their overall import dynamism.<br />

Your answer: insert the bubble graph here<br />

Comments about the map:

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