Market Analysis Tools and Services - UNCTAD Virtual Institute
Market Analysis Tools and Services - UNCTAD Virtual Institute
Market Analysis Tools and Services - UNCTAD Virtual Institute
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MAR activities<br />
I. <strong>Market</strong> <strong>Analysis</strong> <strong>Tools</strong><br />
Trade Map<br />
<strong>Market</strong> Access Map<br />
II. Tailored <strong>Analysis</strong><br />
Trade Competitiveness<br />
Assessment<br />
Export Potential Assessment<br />
III. Capacity Building <strong>and</strong><br />
Training<br />
Introduction to <strong>Market</strong> <strong>Analysis</strong><br />
Preparation of <strong>Market</strong> Profiles<br />
Investment Map<br />
Trade Competitiveness Map<br />
Export Opportunity Scan<br />
Sector Competitiveness Scan<br />
Customised analyses<br />
Training–of–Trainers<br />
Mentoring for Tailored<br />
Analyses<br />
Face-to-face <strong>and</strong> E-training<br />
Customised training<br />
Workshop objectives<br />
• Underst<strong>and</strong> some of the main trends in the current global trade<br />
environment<br />
• Introduce ITC's <strong>Market</strong> <strong>Analysis</strong> <strong>Tools</strong> <strong>and</strong> become<br />
knowledgeable in their use<br />
• Gain an insight into how these tools can facilitate trade analysis
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