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Market Analysis Tools and Services - UNCTAD Virtual Institute

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Types of investment<br />

• Greenfield: establishment of a wholly new operation in a<br />

foreign country<br />

• Merger or acquisition of an existing firm in a foreign country<br />

• Sales offices<br />

• Representative offices<br />

• Non-equity investment<br />

Types of FDI<br />

• Horizontal:<br />

• Within same industry/sector across different countries:<br />

• Wal-Mart (Supermarkets), Deutsche Post (Logistics), GM (Automotive).<br />

• Maximizes market access <strong>and</strong> share.<br />

• Vertical:<br />

• Within same value chain:<br />

• Dell (Design: US; Production: China; Distribution: Global hubs; Support: India, etc.)<br />

• Maximizes efficiency along one value chain.<br />

Investment Map Overview<br />

Project Title<br />

City, date

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