Market Analysis Tools and Services - UNCTAD Virtual Institute
Market Analysis Tools and Services - UNCTAD Virtual Institute
Market Analysis Tools and Services - UNCTAD Virtual Institute
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Types of investment<br />
• Greenfield: establishment of a wholly new operation in a<br />
foreign country<br />
• Merger or acquisition of an existing firm in a foreign country<br />
• Sales offices<br />
• Representative offices<br />
• Non-equity investment<br />
Types of FDI<br />
• Horizontal:<br />
• Within same industry/sector across different countries:<br />
• Wal-Mart (Supermarkets), Deutsche Post (Logistics), GM (Automotive).<br />
• Maximizes market access <strong>and</strong> share.<br />
• Vertical:<br />
• Within same value chain:<br />
• Dell (Design: US; Production: China; Distribution: Global hubs; Support: India, etc.)<br />
• Maximizes efficiency along one value chain.<br />
Investment Map Overview<br />
Project Title<br />
City, date