Market Analysis Tools and Services - UNCTAD Virtual Institute

Practical exercice
33. Which countries would you consider as potential markets Are there any new/other
interesting importing markets besides the main global importers
Your answer
SELECTING ATTRACTIVE MARKETS
34. Which are two potential attractive markets for exporting this product
Note: Do not choose these markets only on the basis of the size of the importing market and
dynamism, or because the country already exports to those current markets but take also
into account other parameters such proximity, cultural similarities, trends etc.
You can gather the relevant key indicators in one table as below according to your own
analysis. Don’t hesitate to adapt the table to your needs and add other indicators.
Target
Country
Value
Imported
(million
$)
Unit Value
(US$/unit)
World
Market
Share
(%)
Annual
Growth Rate
in value
2005-09 (%)
Annual Growth
Rate in
quantity
2005-09 (%)
Other criteria
(Market size,
Consumption,
Distance...etc)
A
United
States
B
C
Comments:
35. Who would be your main competitors in these countries and why
Note: In Trade Map, click on each country, and identify three countries who you feel are
your main competitors and explain why. You should formalise this opinion not only based on
all the indicators provided in Trade Map (unit values, annual growth, trends and tariffs), but
also on your prior knowledge of the situation. Don’t hesitate to adapt the table to your need.