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Practical exercice 33. Which countries would you consider as potential markets Are there any new/other interesting importing markets besides the main global importers Your answer SELECTING ATTRACTIVE MARKETS 34. Which are two potential attractive markets for exporting this product Note: Do not choose these markets only on the basis of the size of the importing market and dynamism, or because the country already exports to those current markets but take also into account other parameters such proximity, cultural similarities, trends etc. You can gather the relevant key indicators in one table as below according to your own analysis. Don’t hesitate to adapt the table to your needs and add other indicators. Target Country Value Imported (million $) Unit Value (US$/unit) World Market Share (%) Annual Growth Rate in value 2005-09 (%) Annual Growth Rate in quantity 2005-09 (%) Other criteria (Market size, Consumption, Distance...etc) A United States B C Comments: 35. Who would be your main competitors in these countries and why Note: In Trade Map, click on each country, and identify three countries who you feel are your main competitors and explain why. You should formalise this opinion not only based on all the indicators provided in Trade Map (unit values, annual growth, trends and tariffs), but also on your prior knowledge of the situation. Don’t hesitate to adapt the table to your need.
Practical exercice Target Country Your country’s main competitors in target market 1 A United States 2 3 1 B 2 C 3 1 2 3
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Market Analysis Tools and Services
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INTERNATIONAL TRADE CENTRE Trade Ma
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Introduction ITC's Market Analysis
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MAR activities I. Market Analysis T
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...and it's more dynamic than the e
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Global trade patterns are changing.
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…partly due to commodities prices
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1975 1977 1979 1981 1983 1985 1987
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Business environment affects trade
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Free to users from developing count
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INTERNATIONAL TRADE CENTRE See belo
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Trade Map • Online application to
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Data classification • National Ta
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Free to users from developing count
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Advanced search "Search by Hierarch
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World demand for pineapples Always
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World demand for pineapples Share o
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Assess performance in market Compet
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Assess performance in market - NTL
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Graphic analysis Graphic analysis
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Graphic analysis Who are alternativ
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Analyse potential for bilateral tra
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Analyse potential for bilateral tra
Page 48 and 49: Boston Consulting model or matrix B
Page 50 and 51: Prospects for market diversificatio
Page 52 and 53: Market Access Map Making market acc
Page 54 and 55: Market Access Map Information on ta
Page 56 and 57: Ad valorem tariffs E.g. Australian
Page 58 and 59: Compound tariffs E.g. USA tariff on
Page 60 and 61: Tariff quotas • A two tiered tari
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Page 64 and 65: Implications • Almost every count
Page 66 and 67: Quick search: chose your product Fi
Page 68 and 69: Glossary Search alphabetically Quic
Page 70 and 71: Example of a certificate of origin
Page 72 and 73: Compare tariffs: Market Access Map
Page 74 and 75: INTERNATIONAL TRADE CENTRE Page 2 T
Page 76 and 77: What is Investment Map • Launched
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Page 80 and 81: Measuring FDI • Stocks and flows
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Page 84 and 85: Standards Map Comparative analysis
Page 86 and 87: Key characteristics Where does the
Page 88 and 89: Classification of Standards Various
Page 90 and 91: 13 Analysis and Comparison of Stand
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Page 94 and 95: Practical exercice ANALYZE WORLD TR
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