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Market Analysis Tools and Services - UNCTAD Virtual Institute

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St<strong>and</strong>ards Map<br />

Comparative analysis <strong>and</strong> review of information on<br />

private st<strong>and</strong>ards<br />

Introduction<br />

A Ghanaian exporter of pineapples is looking to diversify its exports into<br />

new niche markets...<br />

What st<strong>and</strong>ards are recognized in his/her current destination markets<br />

Which st<strong>and</strong>ards apply to pineapples grown in Ghana<br />

What are the requirements for certification, <strong>and</strong> what are the associated<br />

costs<br />

An investor from Canada is considering India for his new investment in<br />

the Indian agriculture sector…<br />

Which st<strong>and</strong>ards operate in India that are applicable to the product he<br />

will grow<br />

What are the potential impacts of these st<strong>and</strong>ards in India, <strong>and</strong> how<br />

does this impact the investor’s risk profile

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