Market Analysis Tools and Services - UNCTAD Virtual Institute

Practical exercice
51. Potential for export destination diversification: create the “Bubble graph on Country X
export growth vs. Partner import growth“ to identify among the top 20 importing countries
in value the most dynamic importing countries in which Country X is gaining market share.
Your answer: insert the bubble graph here
Comments about the map:
52. Identify one attractive importing market considered as a “dynamic market” and in which
the country is gaining market share:
Name of the country: ________________________________________________________
Annual growth of Country X’s exports to the partner countries between 2005 and 2009:
_________
Annual growth of partner countries’ imports from the world between 2005 and 2009: __ ____
ANALYSE TRADE BETWEEN TWO COUNTRIES
55. When analysing trade between two countries Trade Map allows you to
simultaneously see for each product:
(1) The actual trade between the two countries;
(2) How much the importing country imports from the world.
(3) How much the exporting country exports to the world;
Note: These three items shown together give a rough estimate of how much the two
countries could “theoretically” trade, by putting the total demand and total export capacity in
isolation. For example:
53. Assess the trade situation concerning the country’s exports to the most attractive market
selected above (in question 54) for all products exported.
Note: Under the Main Selection Menu, under the “Country” field, enter the name of the
exporting country and click on it to validate your entry. Under “Partner”, follow the same
procedure to select the attractive market. Make sure you have selected Exports and then
click on Trade Indicators. Make sure you have cancelled the product selection.
54. Which is the most important sector in value in 2009 (HS-2 digit) exported by the country to
the attractive market
HS-2 digit: ________ Sector Name:________ Exported value in 2009:_______________