Market Analysis Tools and Services - UNCTAD Virtual Institute

Introduction
A Trade Support Institution in Peru wants to further support its clients in
exporting their products to Northern markets...
What standards operate in Peru
Which sectors/products can be certified by these standards
What export markets recognize these standards
How can the TSI help its clients understand if certification makes sense
as a business decision
A Policy Maker in Malaysia wants to strategize on how local companies
can use private standards to their advantage…
What is the mission and goal of the standards that operate in Malaysia
What support and capacity building do they offer to Malaysian
companies
Initial answers to these questions and many
more are easily found in Standards Map
Standards Map
An interactive tool that provides detailed information on “private
standards”
“Private or “voluntary” standards are developed by non-governmental entities,
incl. non-governmental organisations, industry associations, companies, among
others. As such, compliance to these standards is not legally required by national
governments or multilateral regulations as opposed to public standards.”
As of February 2011, Standards Map contains information on:
30 standard systems operational in over 160 countries that cover
over 40 sectors;
150 research materials, including academic papers, dissertations,
scientific articles…
Work is in progress to add another 15 standards, as well as 50 new
research materials by the end of March 2011.