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Game Changers: Education and IT 1. Needs Assessment Academic Institution • Identify and help survey target audiences and provide data on competitive programs 2. Business Planning Table 1. Roles and Responsibilities I. PLANNING AND DEVELOPMENT Vendor Partner • Conduct a needs assessment to analyze market to determine audience viability and program profitability Academic Institution Vendor Partner • Jointly participate in developing the business plan • Jointly establish a revenue pro forma and associated budget • Negotiate and ratify the contract 3. Marketing and Promotion Academic Institution • Approve recruitment/marketing strategy and plan • Approve and collaborate on website design, social media site, and other marketing collateral • Monitor marketing practices Vendor Partner • Develop and execute recruitment/marketing strategy and plan • Develop and manage a marketing website, social media site, and other marketing collateral 4. Curriculum, Course, and Content Design and Production Academic Institution • Assess faculty readiness • Design the curriculum and courses • Obtain all internal curriculum approvals • Approve all content conversion • Ensure faculty are available to consult on courses and serve as subject-matter experts (SME) • Review and approve synchronous course components and asynchronous course content Vendor Partner • Provide faculty with instructional technology design support • Convert course content to online format • Procure copyrights • Advance funding for faculty SMEs (vendor specific) • Build and test synchronous course components, develop and produce asynchronous course content 236
Outsourcing Online Learning 5. Teaching Academic Institution • Determine appropriate faculty configuration for program • Hire additional faculty • Supervise teaching • Evaluate quality of instruction and make improvements Vendor Partner • Assist in identifying prospective instructors 6. Host Sites and Field Placements (Program Specific) Academic Institution • Assist in identifying host sites • Approve hosts sites and field staff • Approve student placements • Orient field staff on program’s curricular components • Manage, monitor, and assess field staff/student relationships Vendor Partner • Identify and secure host sites • Search for and place field staff • Identify and secure student placements • Orient and train field staff on using technology platform 7. Training and Support Academic Institution • Provide faculty and staff with pedagogical and readiness support • Provide students with academic and career advising Vendor Partner • Provide faculty support for teaching online • Orient and train faculty, students, and staff on using technology platform • Provide 24/7 student technical support 8. Student Evaluations Academic Institution Vendor Partner • Jointly establish metrics and design surveys and assessments • Jointly improve program based on findings • Analyze, interpret, and disseminate evaluation results • Secure IRB clearance and design research studies (optional) • Administer online student formative and summative evaluations • Participate in research studies (optional) Table continues → 237
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Game Changers Education and Informa
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Contents Foreword Molly Corbett Bro
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Foreword Among the many strengths o
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1 The Knowledge Economy: Challenges
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12 Athabasca University: Canada’s
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13 Providing Quality Higher Educati
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UMUC Figure 1. Ideal Learning Envir
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UMUC They also reported that studen
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UMUC Figure 3. SEGUE Program Design
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UMUC effective teaching and learnin
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Index Weiser, Mark, 134 Welcome to
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