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Game Changers: Education and IT
Today, the demand for better metrics and improved productivity, accountability,
and performance has brought an important tool to higher education in the
form of analytics. The future holds much promise.
Notes
1. American Graduation Initiative (American Association of Community Colleges),
http://www.aacc.nche.edu/Advocacy/aginitiative/Pages/default.aspx.
2. July 14, 2009, http://www.whitehouse.gov/the_press_office/Excerpts-of-the-Presidentsremarks-in-Warren-Michigan-and-fact-sheet-on-the-American-Graduation-Initiative/.
3. The Alliance of States, http://www.completecollege.org/alliance_of_states/.
4. Complete College America, http://www.completecollege.org.
5. Sandy Baum and Kathleen Payea, Education Pays: The Benefits of Higher Education
for Individuals and Society 2004 (Washington, DC: College Board, 2005).
6. U.S. Census Bureau, The Big Payoff: Educational Attainment and Synthetic Estimates
of Work-Life Earnings (report, July 2002).
7. Robert Longley, “Lifetime Earnings Soar with Education,” About.com, August 24,
2011, http://usgovinfo.about.com/od/moneymatters/a/edandearnings.htm.
8. Complete College America, Time Is the Enemy (report, September 2011), http://
www.completecollege.org/docs/Time_Is_the_Enemy_Summary.pdf.
9. Alison Bailey, Tyce Henry, Lane McBride, and J. Puckett, Unleashing the Potential of
Technology in Education (The Boston Consulting Group, 2011).
10. John Campbell, Peter DeBlois, and Diana Oblinger, “Academic Analytics: A New Tool
for a New Era,” EDUCAUSE Review 42, no. 4 (July/August 2007): 40–57.
11. Donald Norris, Linda Baer, Joan Leonard, Louis Pugliese, and Paul Lefrere, “Action
Analytics: Measuring an Improving Performance That Matters in Higher Education,”
EDUCAUSE Review (January/February 2008): 43–67.
12. Phil Long and George Siemens, “Penetrating the Fog: Analytics in Learning and Education,”
EDUCAUSE Review (September/October 2011): 31–40.
13. Donald Norris, “Technology, Analytics and Lifting Out of Recession” (unpublished
paper, July 2009).
14. Ibid., 9–13.
15. Ibid.
16. Adapted from Donald Norris, “Creating a Culture of Performance Measurement and
Improvement” (presentation at the iStrategy User Conference, September 24, 2008),
and Making the Numbers Add Up: A Guide for Using Data in College Access and
Success Programs (report, Lumina Foundation, October 2009).
17. Complete College America, Time Is the Enemy.
18. Adapted from Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling Disruptive
Products to Mainstream Customers (New York: Collins Business, 2002).
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