Journal of Tourism and Services - Vysoká škola obchodní v Praze

marketing for tourists who travel to the Czech Republic. As Mojmír
Mikula, Director for Research, Trends and Innovations of Czechtourism
Agency, said, that among the most widespread myths belong that the
Czech Republic has reputation as a place where are frequent thefts and
petty criminality. However, the police statistics with international
comparison in selected countries shows that in the Czech Republic there
are low crime rates, low risk of terrorist attack, very good hygienic
conditions and relatively low risk of natural threats as well [11].
4. Working migration
One of the aspects of EU membership is working migration as well.
While in the west European countries everyone was used on it, in the
Central and East European countries we had to get use to on it. Czechs
started slowly working in West European countries, mostly the people
living in border area to Germany and Austria, meanwhile the workers
from former Soviet Union looked for the job in our country. However, after
joining the EU working migration has got a new dimension. After May 1 st ,
2004 the majority of the member countries opened their labour markets,
although it was caused by huge number of new member states. From the
old one, only Great Britain, Sweden and Ireland opened labour worker
immediately [12]. Two years later increased Greece, Spain, Portugal and
Finland and in 2008 France [12]. Germany and Austria resisted till the
last possibility. Two most important countries for us were afraid of
increasing criminality and unemployment. In the end they opened their
labour market on May 1 st , 2011 as last member countries [12]. Taking in
the consideration that we are now a part of the Schengen Treaty, there is
now a biggest potential to work abroad as ever before. What the most
interesting is that most Czechs work in the Great Britain, so in the
country which is not part of the Schengen system [13]. In 2008 about
30 000 Czechs worked in this country. Definitely, this number has
decreased since this time however, the most people still work in the United
Kingdom. Among other countries which are popular labour destination
we can count Germany, Ireland, Austria and Slovakia, especially capital
Bratislava. The reasons for that we can see in ability to communicate in
these states, because English, German and Slovak languages are the most
common foreign languages being studied and used in the Czech Republic.
Other reasons are connected with in nearness of these destinations and
if we think about Bratislava, thanks to the close location to Vienna
belongs this city to one of the richest in the Central-Eastern Europe. The
last reason we can marked in popularity of these states as tourist and
educational destination. A lot of people travel to all these countries as
a tourist or just for studying languages.
Although many Czech has gone to look for a new job abroad, the Czech
Republic has become also a popular target labour destination since 2004.
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