Journal of Tourism and Services - Vysoká škola obchodní v Praze

only in the national but also in the international environment. The great
attention is devoted to cooperation with the Czech Tourist Guide
Association within organizing students’ internships for the performance
of their future profession. The Bachelor’s degree study plan consists of
a group of theoretical basic courses related to scientific and research
information, to the group of vocational courses containing the application
of knowledge of current practice (the specialists from the industry are also
involved in the preparation of a study aids and in giving lectures ) and to
the block of additional courses. The vocational courses are in line with
the focus on the study and are divided into a group of compulsory courses
and additional courses, which form the block of compulsory optional
courses.
The study programme is based on lectures and related seminars,
practical exercises with the practice in the field, creation and presentation
of concrete projects, team work of students within research projects
integrated into the study process with emphasis on application of
management approaches. For the needs of the industry the applied
teaching of foreign languages focused on conversation is also integrated
in the study programme. The study programme is completed by a final
state exam and defence of a thesis.
3.3 Available Statistical Data Comparison
The Statistical surveys in the Czech Republic are currently based on
the NACE (“Nomenclature générale des Activités économiques dans les
Communautés Européennes“), which is the Statistical classification of
economic activities used by the European Union (or European
Community) since 1970. The NACE establishes a framework for statistical
data concerning economic activities in many areas (e.g. in production,
employment, national accounts). The CZ-NACE takes into account
technological development and structural changes of Economy for the last
15 years. This classification is more relevant with regard to the economic
reality and more comparable with other International classifications than
the Czech national classification OKEČ, which was replaced by the
CZ-NACE in January 2008. The Economic activities are divided into
different classes. Tourist guides’ activities are incorporated into class 79
“The activity of Travel agencies, tour operators and other reservation and
related services, resp. its sublevel 79.90.10 “The Tourist guides activities”.
If we compare Table No. 1 and the Table No. 3 with a certain objection
to the description of statistical data content, we can say that the number
of the issued trade licenses for tourist guides´ activity in 2010 decreased
for the whole Czech Republic compared with 2008 from 8969 to 3969
subjects in 2010. This is a decrease of more than 45 %. In Prague region,
which is the most important tourist region in the Czech Republic a slump
in the number of active businesses from 3518 subjects in 2008 to 1384
subjects in 2010 was monitored. This is a decrease of more than 36%.
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