Journal of Tourism and Services - Vysoká škola obchodní v Praze

The Marco Polo System
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An external and diffused editorial staff will operate in-field, manage the
relationship with the local enterprises, service providers and local tourist
offices and upload additional information and multimedia contents.
This should allow to provide the portals and the internal staff with more
information that can be processed to complete the contents of the web
portals.
From the enterprises side, all of them will be provided with a CRS
(Centre Reservation System) that contains a complete data base of
solutions, fares and availability to make every reservation easy and
friendly for the users.
A section of the portal is dedicated to the e-commerce of local
productions in order to allow the tourist to re-experience from home
buying local gastronomic products or craftmade goods.
The Marco Polo System was designed to comply with the development
of sustainable tourism of a destination along with the call for partnership
among private and public bodies, using all the most innovative ICT tools
to satisfy the expectation of the target tourists.
4. Conclusions: benefits and expected results
The Marco Polo System is planned to allow a positive impact on
a various cluster of target groups.
Tourist enterprises
This cluster is the main target group of the system that will benefit from
the direct impacts.
The first result will be to make them adopt the protocols of production.
This protocols are international standards that, when adopted, guarantee
the tourist/customer of the quality of an output. In fact, especially when
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