Journal of Tourism and Services - VysokÃ¡ Å¡kola obchodnÃ v Praze

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● Advertising psychology in tourism and psychology of work with the customer, including the rules of social behavior and basic aspects of social psychology and mental hygiene; Capability to ● Apply geographic, historical and art knowledge during tourist guides activities; ● Describe monuments and attractions of the region, their customs and traditions; ● Prepare interpretation for a tourist guide and interprets it in the Czech and foreign language; ● Takeover the tour, lead a group of tourists, manage routine and extraordinary situations during the tour, make quick and correct decisions; ● Orient independently in the terrain by means of the map, local plan, travel literature; ● Settle the accounts and evaluate the tour from the view of a tourist guide; ● Report the event insured; ● Be quick to respond to questions and comments of the accompanied group of persons or individuals; ● Discuss, master basics of rhetoric and communication skills. The language part of the examination consisted of anoral and written part and verified the level of knowledge of the chosen foreign language or languages, which the candidate proved by: ● Written processing of the theme determined by the examining board without using a dictionary by means of professional terminology used in tourism; ● Free translation of a 2- minute speech in a foreign language into the Czech language; ● Fifteen minutes controlled interview in a chosen foreign language aimed at solving particular situation associated with the performance of tourist guide activities. The exam was passed in front of a commission (examination board) appointed by the rector, the person who performs the function of the rector or the director of a secondary school or training institute. The chairman of the commission was a member of pedagogical or academic staff of the educational establishment, the deputy chairman was an employee of the Local Trade Office designed by this authority. 61
Table 1 Number of Issued Trade Licenses (2. quarter 2008) Region Total Trade License Tourist Guide Operating activity of the Travel in tourism Agency Prague Region 6 137 3518 2 619 Central Bohemian Region 1 514 750 764 South Bohemian Region 930 544 386 Pilsen Region 619 359 260 Karlovy Vary Region 683 347 336 Usti Region 680 330 350 Liberec Region 575 319 256 Hradec Kralove Region 614 339 275 Pardubice Region 458 220 238 Vysočina Region 369 188 181 South Moravian Region 1 371 661 710 Olomouc Region 508 243 265 Moravian-Silesian Region 1 283 707 576 Zlín Region 515 210 305 Total 16 256 8 735 7 521 Source: Houška, P., Křížová, B.: Analýza pro přípravu projektu Ministerstva pro místní rozvoj „Rozvoj lidských zdrojů v oblasti cestovního ruchu formou dalšího vzdělávání“ – „Analýza potřebnosti projektu a cílových skupin“. Studie pro MMR ČR, str. 19, VŠO Praha, 2011 Note: Last available information about the trade “tourist guide activity in tourism” before amendment of the Trade Licensing Act (No. 130/2008 Coll.) 3. The analysis of the current legislation of tourist guide activities in the field of tourism and measures for maintaining the requirements for professional competences of tourist guides in tourism. 3.1 Legal analysis The most significant change in the area of trade licensing regulation of tourist guide activities was a Parliament deputies´ proposal presented during the discussion about the amendment of the Trade Licensing Act (No. 130/2008 Coll.), when the trade “Tourist guide activity in the field of tourism” was discharged from the regulated (bound) trades and transferred as a new trade “Operating of the travel agency and tourist guide activity in the field of tourism” to the free trades. At the same time the Decree of the Ministry for Regional Development No. 295/2001 Coll. “on implementation and content of the examination of professional competences for the performance of tourist guides activities in the field of tourism” was cancelled [27]. 62
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Journal of Tourism and Services Thi
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Editorial Board Chair of Editorial
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Editorial This issue of the Journal
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has fallen during economic crisis a
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only food and beverage activities w
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6: „Which of the listed forms of
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Ing. Iveta Hamarnehová, PhD Univer
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In this article I use comparative m
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Analysts say that if the EU cancell
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coming to the Czech Republic has be
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Traditionally the workers from Slov
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However, there are also other study
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http://ec.europa.eu/ceskarepublika/
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authority service delivery, within
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Agenda 21 at this conference, UNCED
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these points, policy development fo
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potentially assimilated the princip
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8. Three models of operationalising
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However, there was also insights th
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[4] Fox, W. (1990) Towards a Transp
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2011 in various fields. The Grada P
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Presentations were divided into 3 s
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ole of marketing communication in t
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focused on “Tradition and the fut
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education conference that took plac
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Guidelines for Authors The Journal
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[2] Author, Title of the Book, Publ
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Journal of Tourism and Services is
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Journal of Tourism and Services - VysokÃ¡ Å¡kola obchodnÃ­ v Praze

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