Proactive Partnership Strategy - Global Road Safety Partnership

5. Principle of Reciprocity: People return what others have given them. This
is not only material or monetary, but it can be of any form. If you set out to
help someone, you will be more likely to receive help from them in return.
They will feel the obligation to repay you.
According to Cialdini, the key to using the principle of reciprocity is to be
the first.
• Be the first to give concession.
• Be the first to help.
• Be the first to be courteous.
• Be the first to be cooperative.
• Be the first to give information.
Whatever you do first, will come back to you eventually. The importance
of going to the communities with a invitation to join a partnership is
valuable.
6. Principle of Social Proof: When it comes to decision making people look
to what others have done. To decide what is important for us in a given
situation, we look to other similar individuals and tend to follow the lead
of others. When people have witnessed what others have done before,
they will be more willing to make the same decision. The importance of
publishing and sharing PPS stories is, therefore, very important.
13 Proactive Partnership Strategy