Proactive Partnership Strategy - Global Road Safety Partnership

Case Study
In Brazil, the PPS team continuously
identifies and selects future business
partners that can be attached to
programmes, projects and systems.
This notional rotational basis of
business partners does three things:
it reduces the stress and demands
on any business, it is more inclusive,
and it provides opportunities to bring
on board new skills and expertise.
Selected members of the PPS team
systematically approach new
businesses that have been ranked
from the most relevant to the less
relevant in relation to programmes,
projects and systems.
6.2 Expansion
The basis for a successful PPS is the establishment of partnerships with active
cross sectoral representation.
An effective way of sharing the workload and building that partnership is to
get every organization or individual recruited to commit to recruit someone
else to join the partnership. If unable to recruit, they should, as a minimum,
commit to inform another organization or individual about the PPS and its
benefits.
This exercise accomplishes two things: it provides eyeryone with an
opportunity to demonstrate their commitment to the PPS and it offers a
tangible demonstration of the power of networking.
Activity
To expand the work undertaken by
the PPS and to build sustainability
new partners will need to come on
board.
Identify ways to recruit the ‘right’
people and organizations to the PPS
Team.
Identify how the PPS team will
manage business partners that want
exclusivity.
Determine what kind of entry
requirements/conditions there will
be for Businesses wanting to join
the PPS. Which type of Business/
Members will not be acceptable
partners for the PPS
Note:
Make PPS Partners and Team Members Recruiters for the next stage Programme,
Project or System.
Proactive Partnership Strategy
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