Proactive Partnership Strategy - Global Road Safety Partnership

Activity
Identify options for providing
feedback to Partners and Key
Stakeholders of the PPS, (other than
at regular meetings).
How can local media contribute
Discuss and record
What impact could publicity have
on the PPS Team
How can a process be established to
work positively with the Media
Who will be the spokesperson(s) for
the PPS
What media training is required
4.5 Communication and Feedback to Stakeholders
All partners in the PPS will want to benefit from their involvement on PPS and
getting good results will be the hook for continuous involvement. Results
from each programme, project and system are reported so that efforts put
towards actions are public and the way forward for continuous improvement
is collaborative. Good results are a great motivator for future effort.
Good news should be shared and celebrated. Challenges and problems
can be ‘work shopped’ to getter a better result. Learning and re-grouping
can occur through failures.
Through regular meetings there are several opportunities for getting feedback
in PPS activities to stakeholders.
• Regular meetings for the teams involved with specific Programmes, Projects
and Systems.
• Quarterly meeting of the PPS team where all teams report their progress
towards achieving the overall reduction target.
• Annual road safety meetings, seminars.
The citizens of the community also need to be given feedback of the progress
of the PPS. Not all can attend a pubic meeting, so a good way to give feed
back is through the media. The PPS Team needs to ensure they have a
good relationship with the media industry so there is good coverage of all
PPS activities. The positive relationship with the media becomes especially
important in relation to the “Progressive Zero Vision” (maximum number of
continuous days without fatal crashes or fatal and serious crashes in a single
year) and Systems (Dynamic Systems of Continuous Improvement). Within
Systems it is highly important that the media provides support in regards to
“Progressive Safe Regions”.
See the following slide as an example of a good news story: Press Release in
- São José dos Campos.
Proactive Partnership Strategy
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