Proactive Partnership Strategy - Global Road Safety Partnership

3. Explanation of Proactive
Partnership Strategy
José Cardita, through GRSP, created, developed and then acted as the overall
technical leader of the implementation of the Proactive Partnership Strategy (PPS)
in many towns in Brazil. José has been previously responsible for the creation,
development and implementation of a global strategy for reducing fatal road
crashes involving Shell vehicles. The Proactive Partnership Strategy (PPS) therefore
has its genesis in the oil and gas industry through the development of workplace
Health, Safety and Environment (HSE) policy and practices. These are generally
bound together by a management system structure.
The road safety PPS goes beyond the boundaries of a HSE and is based on
the assumption that there is a general agreement between Government,
Business and Civil Society to improve the quality of life of residents of the
community as well as the human life itself.
There are 6 steps in the PPS and each will be outlined in detail in Section 2
of this manual. Every contribution is important and valuable, but the power
of the contribution people in civil society make in this model cannot be
underestimated.
The PPS is a very dynamic strategy that is to be used and adapted by
communities according to their political and social context and capacity
to implement programmes, projects and systems. The six steps outlined in
this document need to be addressed by any community adopting the PPS.
The core step - and the importance of it cannot be underestimated - is the
establishment of reliable data. Every other step both revolves around and
depends upon it.
The six steps are:
Step 1: Partnership Building: This step involves the coming together of the key
PPS team partners (lead organizations and groups). This group knows there is
a road safety problem and that the impact of road trauma usually results in a
reduction in the quality of life of the citizens in the community and human life itself.
This group makes a public commitment/agreement to undertake road safety
actions based on reliable fatal and serious injury crash data (30 days data).
The key objective of the PPS is to continuously move towards an advanced road
safety culture and it is mainly related to the reduction of the number of fatal and
serious injury crashes and to see, not only an increase in the quality of life of the
Community but also an improvement of the human life itself.
Step 2: Data Collection, Management and Analysis: This step establishes,
manages, analyses and uses reliable road crash data (30 days data) to
provide an efficient and effective pathway towards fatal and serious injury
crash reduction.
15 Proactive Partnership Strategy