Proactive Partnership Strategy - Global Road Safety Partnership

The Involvement of Business in a Partnership
Business partners become linked to the PPS for different reasons from
Government, including:
• exposure is part of their corporate social responsibility or there may just be
a desire to be good corporate citizens. Exposure in a responsible initiative
builds trust and awareness in their brand.
• their business will be more efficient and profitable if road trauma is reduced
– for example insurance premiums may come down, staff are not injured
or killed when travelling, corporate reputation is enhanced.
• they are required by law to use a percentage of their turnover for training
or for the good of the community.
• eventually, it is business as the wealth generating part of society that has
to pay for the costs of road trauma.
Benefits to Business: Benefits of investing in Corporate Social Responsibility
(CSR), brand awareness, safer roads and well maintained roads mean cost
benefits to their business, increased safety of the staff increases productivity
and reduces staff turnover.
The Involvement of Civil Society in a Partnership
Local ownership is essential to both the success and the stability of road
safety initiatives and for sustainability. Local involvement enhances actions,
effectiveness and promotes the perception that actions are owned by
communities rather than imposed on them.
Benefits to the people: increased safety means better quality of life, in general,
better human life in particular and higher efficiency in urban mobility.
25 Proactive Partnership Strategy