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United States Distance Learning Association

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force development, and policy revision<br />

(see Figure 2).<br />

RECOMMENDATIONS FROM<br />

CASE STUDIES<br />

When people within an organization plan<br />

to use distance training and education,<br />

there are several barriers to their efforts<br />

that they are likely to encounter. Consideration<br />

of barriers faced by other organizations<br />

may help leaders find solutions to<br />

reduce or to minimize obstacles in their<br />

own organization. Using a content analysis<br />

of 32 in-depth case studies of leading organizations,<br />

Cho and Berge (2002) explored<br />

solutions to the barriers faced by organizations<br />

when they use distance education<br />

In a traditional, in-person training situation,<br />

registration for the course, documentation,<br />

payment, and travel arrangements<br />

(if any)—all the functions that are normally<br />

thought of as involving the organization—are<br />

completed, for the most part,<br />

before classes begin. Once instruction<br />

starts, the direct interactions that learners<br />

have with their instructors become paramount.<br />

This may not be the case in the distance<br />

training and education classroom.<br />

Opinions from learners in distance education<br />

classes indicate a halo effect as they<br />

suggest that they attribute responsibility<br />

for a much broader scope of barriers to the<br />

instructor compared to what they would<br />

in a traditional setting. For instance, the<br />

organization’s communication infrastructure<br />

is generally not under the direct control<br />

of the instructor, yet such operability<br />

issues as access, network stability, and<br />

technical support are an inseparable part<br />

of elearning. Thus, often learners do not<br />

make as clear a distinction between issues<br />

normally under the responsibility of the<br />

organization from those under the instructors’<br />

control (Keast, 1997; Moore, 1994).<br />

Administrative structure and organizational<br />

change are important issues that<br />

need to be considered simultaneously. Several<br />

of the case studies examined by Cho<br />

and Berge (2002) indicate the primary<br />

importance of organizational culture or<br />

norms, paired with administrative structure,<br />

when an organization implements, or<br />

plans to implement distance training<br />

(Berge, 2001b; Bunn, 2001; Crow &<br />

Rariden, 1993; Keast, 1997; Moore, 1997;<br />

Olcott & Wright, 1995; Shrivastava &<br />

Souder, 1987). Technical infrastructure and<br />

technical support are also closely linked<br />

with other barriers such as user access, student<br />

support, social interaction, and quality<br />

of learning. It appears that when there<br />

is strong support from upper management,<br />

aligned with organizational norms<br />

and culture favorable to DE, other barriers<br />

will be minimized or reduced in intensity<br />

(see Table 5 and Appendix B).<br />

CONCLUSIONS<br />

Technology is one major factor that is helping<br />

to drastically change the world economy.<br />

Changes in society and the<br />

marketplace demand changes in the workplace<br />

that include a shift in the focus of distance<br />

training and education from<br />

instructing to learning. The need for a flexible,<br />

knowledgeable workforce, capable of<br />

making many decisions that are consistent<br />

with management's objectives is driving a<br />

new intensity in the area of talent management.<br />

<strong>Distance</strong> training requires a great deal of<br />

organizational support if it is to be moved<br />

to center-stage and become part of the profile<br />

of the enterprise. This will only occur<br />

as a result of a cultural shift from valuing<br />

education/training to valuing learning and<br />

strategic planning that requires commitment<br />

from the top echelon of the organization.<br />

To make that kind of investment in<br />

time, resources, and effort, there must be<br />

mission critical business needs that are<br />

being address by distance learning (Kearney<br />

& Ottley, 2002). To develop enterprisewide<br />

capabilities for sustaining distance<br />

training and education, it takes continuous<br />

effort to link project management, pro-<br />

8 <strong>Distance</strong> <strong>Learning</strong> Volume 4, Issue 4

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