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Annual Report 2010 - ProCredit Bank

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<strong>ProCredit</strong> in Eastern Europe 37<br />

Belarus<br />

Russia<br />

Germany<br />

Poland<br />

Czech Republic<br />

Ukraine<br />

Slovakia<br />

Switzerland<br />

Austria<br />

Slovenia<br />

Hungary<br />

Romania<br />

Moldova<br />

Italy<br />

Croatia<br />

Bosnia<br />

and<br />

Herzegovina<br />

Montenegro<br />

Serbia<br />

UNMIK/<br />

Kosovo<br />

Macedonia<br />

Albania<br />

Bulgaria<br />

Georgia<br />

Armenia<br />

Azerbaijan<br />

Turkey<br />

Greece<br />

liquidity and receivables. Our lending activities<br />

aim in particular to foster local production and<br />

service industries, and include the provision of<br />

agricultural loans. We are keen to support a sector<br />

that has been particularly neglected by other<br />

banks and that is vital for employment and social<br />

cohesion outside the main urban areas.<br />

In <strong>2010</strong>, in addition to developing their core segments<br />

(very small and small enterprises taking<br />

loans with a volume of less than EUR 150,000),<br />

<strong>ProCredit</strong> banks also grew with clients in the<br />

“medium enterprise” segment (defined as clients<br />

taking loans above EUR 150,000) by some 20%,<br />

illustrating a need from such businesses for capital<br />

which was not being provided by other banks.<br />

For very small and small businesses in the region,<br />

<strong>ProCredit</strong> banks remain the leading bank group<br />

specialised in meeting their needs. These businesses<br />

are still relatively informal, but are operating<br />

in steadily formalising markets which are<br />

becoming more competitive. It takes a focused<br />

bank with well trained staff to work sustainably<br />

with this segment. In summary, <strong>ProCredit</strong> banks<br />

have firmly established themselves as broadbased<br />

enterprise banks able to cover the full<br />

spectrum of demand.<br />

For our private person clients, <strong>ProCredit</strong> banks<br />

have also been a symbol of stability and transparency<br />

in turbulent years. <strong>ProCredit</strong> has focused<br />

for many years on promoting a savings culture because<br />

setting money aside can help clients build<br />

a buffer against the vagaries of life, and the ratio<br />

of deposits to GDP in Eastern European countries<br />

is still well below Western European levels.<br />

We offer simple and reliable retail banking services.<br />

Our belief in transparent, direct communication<br />

is particularly important in fostering clients’<br />

trust in these difficult times. We understand that<br />

our clients want to know in simple language how<br />

to save safely; they also want to access their<br />

money when they need it and they want access to<br />

convenient and efficient transaction services. In<br />

<strong>2010</strong>, as in 2009, our experience confirmed that<br />

our clients appreciate the transparent, responsible<br />

approach we take.<br />

<strong>ProCredit</strong> banks fund most of their lending activities<br />

from local savings. The ratio of deposits to<br />

loans in the <strong>ProCredit</strong> banks in the region is close<br />

to 90%. Not only did we not have to rely on unpredictable<br />

capital markets for funds in <strong>2010</strong>, but<br />

<strong>ProCredit</strong> banks in the region remained highly

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