Annual Report 2010 - ProCredit Bank
Annual Report 2010 - ProCredit Bank
Annual Report 2010 - ProCredit Bank
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<strong>ProCredit</strong> in Eastern Europe 37<br />
Belarus<br />
Russia<br />
Germany<br />
Poland<br />
Czech Republic<br />
Ukraine<br />
Slovakia<br />
Switzerland<br />
Austria<br />
Slovenia<br />
Hungary<br />
Romania<br />
Moldova<br />
Italy<br />
Croatia<br />
Bosnia<br />
and<br />
Herzegovina<br />
Montenegro<br />
Serbia<br />
UNMIK/<br />
Kosovo<br />
Macedonia<br />
Albania<br />
Bulgaria<br />
Georgia<br />
Armenia<br />
Azerbaijan<br />
Turkey<br />
Greece<br />
liquidity and receivables. Our lending activities<br />
aim in particular to foster local production and<br />
service industries, and include the provision of<br />
agricultural loans. We are keen to support a sector<br />
that has been particularly neglected by other<br />
banks and that is vital for employment and social<br />
cohesion outside the main urban areas.<br />
In <strong>2010</strong>, in addition to developing their core segments<br />
(very small and small enterprises taking<br />
loans with a volume of less than EUR 150,000),<br />
<strong>ProCredit</strong> banks also grew with clients in the<br />
“medium enterprise” segment (defined as clients<br />
taking loans above EUR 150,000) by some 20%,<br />
illustrating a need from such businesses for capital<br />
which was not being provided by other banks.<br />
For very small and small businesses in the region,<br />
<strong>ProCredit</strong> banks remain the leading bank group<br />
specialised in meeting their needs. These businesses<br />
are still relatively informal, but are operating<br />
in steadily formalising markets which are<br />
becoming more competitive. It takes a focused<br />
bank with well trained staff to work sustainably<br />
with this segment. In summary, <strong>ProCredit</strong> banks<br />
have firmly established themselves as broadbased<br />
enterprise banks able to cover the full<br />
spectrum of demand.<br />
For our private person clients, <strong>ProCredit</strong> banks<br />
have also been a symbol of stability and transparency<br />
in turbulent years. <strong>ProCredit</strong> has focused<br />
for many years on promoting a savings culture because<br />
setting money aside can help clients build<br />
a buffer against the vagaries of life, and the ratio<br />
of deposits to GDP in Eastern European countries<br />
is still well below Western European levels.<br />
We offer simple and reliable retail banking services.<br />
Our belief in transparent, direct communication<br />
is particularly important in fostering clients’<br />
trust in these difficult times. We understand that<br />
our clients want to know in simple language how<br />
to save safely; they also want to access their<br />
money when they need it and they want access to<br />
convenient and efficient transaction services. In<br />
<strong>2010</strong>, as in 2009, our experience confirmed that<br />
our clients appreciate the transparent, responsible<br />
approach we take.<br />
<strong>ProCredit</strong> banks fund most of their lending activities<br />
from local savings. The ratio of deposits to<br />
loans in the <strong>ProCredit</strong> banks in the region is close<br />
to 90%. Not only did we not have to rely on unpredictable<br />
capital markets for funds in <strong>2010</strong>, but<br />
<strong>ProCredit</strong> banks in the region remained highly