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Annual Report 2010 - ProCredit Bank

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Our Clients 43<br />

Aleksandra Zoric Krzic,<br />

Savings Client<br />

Aleksandra Zoric Krzic, 40, lives in Belgrade and<br />

works as a project manager and adviser. During<br />

the 1990s, a time characterised by mistrust of<br />

banks and a deregulated market, many people –<br />

including Aleksandra – preferred to keep their<br />

savings at home. In 2003, she decided that it<br />

was time to put her money in a bank. After examining<br />

the market and making inquiries at several<br />

banks, she found that <strong>ProCredit</strong> offered the services<br />

she wanted.<br />

“Although the <strong>ProCredit</strong>’s interest rates were<br />

similar to those of the other banks I had used, the<br />

efficiency and courtesy of the staff really won me<br />

over. In addition, the fact that the bank doesn’t<br />

have the standard protective glass between tellers<br />

and customers made everything feel more<br />

personal and direct. All of these factors convinced<br />

me that <strong>ProCredit</strong> was the right bank.”<br />

Soon after making her first deposit, Aleksandra<br />

opened a savings account at <strong>ProCredit</strong> <strong>Bank</strong><br />

for her 6-year-old daughter. Aleksandra’s father<br />

Sava, a retired physician, followed in his daughter’s<br />

footsteps and also transferred his savings to<br />

the bank in 2007.<br />

“After four years of reliable, high-quality banking<br />

and excellent customer service at <strong>ProCredit</strong> <strong>Bank</strong>,<br />

I arranged to have my salary deposited directly<br />

into my current account and I also applied for a<br />

housing loan – which was recently approved!<br />

A long-term loan means a long-term business<br />

relationship with the bank, so it was extremely<br />

important to ensure that I would be obtaining<br />

good service. I have been very satisfied so far.”<br />

In addition to taking advantage of the bank’s credit<br />

products, salary deposit services and savings<br />

options, Aleksandra uses <strong>ProCredit</strong>’s e-banking<br />

services and has debit and credit cards issued by<br />

<strong>ProCredit</strong> <strong>Bank</strong>, thus using almost the complete<br />

spectrum of the bank’s products and services for<br />

private individuals.

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