The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland

SEVENTH
GENERATION
■ Established in 1989
■ Self-described “socially
responsible” company
BRAND STATEMENT:
Seventh Generation is committed to becoming the world’s most
trusted brand of authentic, safe, and environmentally-responsible
products for a healthy home. For 20 years, the closely held
Burlington, Vermont-based company has been at the forefront of
a cultural change in consumer behavior and business ethics.
Seventh Generation is a business that operates according to a new
and different set of principles and values that in many ways are a
marked departure from those long considered “traditional.”