The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
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INSIGHTS<br />
PACKAGES<br />
simple product = simple design (attributes)<br />
packages that appeal to specific "types" risk<br />
alienating other consumers<br />
consumers want to be responsible, but many<br />
don't know how—packaging can educate<br />
"Packages that have<br />
an opaque bottle<br />
make me a little<br />
bit suspicious."<br />
<strong>for</strong>m attributes can send the wrong message,<br />
and should be carefully considered