The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
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PROFILES<br />
DISCERNING<br />
■ high level <strong>of</strong> concern <strong>for</strong><br />
product aesthetics<br />
■ generally high level <strong>of</strong> engagement<br />
in eco-lifestyle practices<br />
■ research products<br />
■ have a clear idea <strong>of</strong> what they want<br />
■ see products as reflection<br />
<strong>of</strong> their identity<br />
■ take their purchases seriously