The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
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55 PARTICIPANTS<br />
METHOD<br />
20 SEVENTH<br />
GREEN<br />
WORKS<br />
19<br />
GENERATION<br />
16<br />
■ questionnaire administered<br />
on www.SurveyMonkey.com<br />
■ participants solicited from<br />
online postings on each<br />
brand’s website<br />
■ respondents were familiar with<br />
the brands and their packaging<br />
■ data collected over two weeks<br />
in late January 2009
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