The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland

GreenWorks
1. General Consumption Practices:
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Thank you for agreeing to participate in this study. This questionnaire is
divided into 4 pages -- general consumption practices, package-specific
questions, brand-specific questions, and self-expression questions.
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1. How often do you shop for household cleaning products
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Daily Weekly Bi-Weekly Monthly Quarterly Yearly
Frequency • • • • • •
2. Where (what specific stores, websites, etc.) do you typically shop for these products
1
2
3
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3. What brand(s) of household cleaning supplies do you typically purchase Why
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4. Do you participate in any activities that you consider to be socially responsible If so, what are
they (i.e. recycling, volunteering, etc.)
5. Would you say that the cleaning products you purchase are a reflection of you and your values
or are they simply a means to an end
represent me are a means to an end
My Products: • •
6. How would you rate your interest in sustainable or "eco-conscious" products and practices in
general
1 Least
Interested
2 3 4 5 Most Interested
Level of Interest • • • • •
7. When shopping for household cleaning products, which factors do your actively consider when
deciding what to purchase
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•
•
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Brand
Price
Functionality
Past Experience With the Product
Package Design
Product Familiarity
GreenWorks
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GreenWorks
28. What do you think the products that you currently purchase say about your
personality/values/lifestyle
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29. What would you like them to say
30. Do you get satisfaction from purchasing brands that have values similar to your own
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31. How much background research do you do about the products or brands that you buy
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32. When purchasing products, do you tend to rely on information presented by the brand itself or
on third-party reviews/information
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From the Brand Neither From Other Sources
Source of Info: • • •
33. Would you prefer a brand with a strong aesthetic appeal or a brand that upholds values similar
to your own
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Strong Aesthetic Appeal Neither Similar Values
Would you prefer: • • •
34. What words would you use to describe your “Top 3” concerns when purchasing household
cleaners
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2
3
35. What would you consider to be your “Top 3” concerns with the world today
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2
3
36. What do you think is your role in the sustainability movement
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36 QUESTIONS
■ consumption practices
■ package design
■ brand perceptions
■ consumer self-expression
■ demographics (optional)
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