The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
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SIGNIFICANCE<br />
RECENT GROWTH<br />
• brands face increasing competition<br />
• greater need <strong>for</strong> understanding consumers<br />
• consumers’ decisions increasingly complicated<br />
32%<br />
eco-friendly<br />
personal care<br />
items<br />
organic<br />
meat<br />
eco-friendly<br />
household<br />
cleaners<br />
(Meyers, 2008)<br />
organic<br />
supplements<br />
eco-friendly<br />
fibers and<br />
apparel