The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland

Age:__________________________Gender:_______________________
10
5
5
20 PROMPTS
“items that represent your
commitment to sustainable
lifestyle practices”
“cleaning products currently
in your home”
“branded packages that
represent your identity in
some way”
CAMERA EXERCISE
For this exercise you will be asked to shoot 20 images based on the prompts below. Use this sheet
as a notepad for the images you take. For each section please write down a short description of the
corresponding image. When you are nished, please email your images to tate@asu.edu and either
return this form to CDN66 or email it along with the pictures.
5 Exposures:
If you have any questions, please contact Tate Ragland at tate@asu.edu.
10 Exposures: Shoot ten frames of things in your home that represent some aspect of your
sustainable lifestyle. Please also indicate how your possession of this item makes
you feel. (i.e. objects that have been recycled, reused, or repurposed, etc.)
NOTE: Your responses
will remain anonymous.
However, please be
conscious of what you
are photographing and
ensure and that you do
not inadvertently capture
con dential material that
you do not want to share
with the researcher.
compact uorescent light bulbs
Please shoot 5 images of branded packages that you feel represent your
personality or values in some way. For example, you might photograph a bottle of
Coke because you feel that the Coke brand is re ective of your personal values,
beliefs, or life experiences in some way. For each image, please identify the brand
name, a description of the product, and a brief explanation for why you selected
each product.
all-purpose cleaner Method
Example _____________________________________________________BRAND______________
the bottle is simple, and Method is eco friendly
Example _________________________________________________________________________
Why_____________________________________________________________________________
Frame 1__________________________________________________________________________
Frame 2__________________________________________________________________________
Frame 3__________________________________________________________________________
Frame 4__________________________________________________________________________
Frame 5__________________________________________________________________________
Frame 6__________________________________________________________________________
Frame 7__________________________________________________________________________
Frame 8__________________________________________________________________________
Frame 9__________________________________________________________________________
Frame 10_________________________________________________________________________
How does your ownership of these items make you feel
Frame 16_____________________________________________________BRAND______________
Why_____________________________________________________________________________
Frame 17_____________________________________________________BRAND______________
Why_____________________________________________________________________________
Frame 18_____________________________________________________BRAND______________
Why_____________________________________________________________________________
Frame 19_____________________________________________________BRAND______________
Why_____________________________________________________________________________
Frame 20_____________________________________________________BRAND______________
_________________________________________________________________________________
Why_____________________________________________________________________________
5 Exposures: Shoot ve frames of any cleaning agents you have in your home right now.
(i.e. dishwashing liquid, soap, detergent, etc.)
Include a short description and brand name for each.
Frame 11______________________________________________________BRAND_____________
Frame 12______________________________________________________BRAND_____________
Frame 13______________________________________________________BRAND_____________
Frame 14______________________________________________________BRAND_____________
Additional Info: How would you rate your level of interest in eco-conscious cleaning products
(1 - least interested, 5 - most interested)
Frame 15______________________________________________________BRAND_____________
1 2 3 4 5
How would you rate your level of concern for the environment
(1 - not concerned, 5 - very concerned)
1 2 3 4 5