The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland

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Buyers adopt products and brands, not just as consumer choices, but as conscious and unconscious expressions <strong>of</strong> their identities.
FRAMEWORK PRODUCTION OF IDENTITY (Aaker, 1996) BRAND IDENTITY position execute track value propositions image organizational associations physical cognitive PACKAGE DESIGN emotional social per<strong>for</strong>ming displaying creating incorporate appropriate consume CONSUMER IDENTITY (Saren, 2007)
Page 1 and 2: IDENTITY BRANDING The Effect of Pac
Page 3: Buyers adopt products, not just as
Page 7 and 8: the questions.
Page 9 and 10: the brands.
Page 11 and 12: METHOD ■ Established in 2000 ■
Page 13 and 14: the methods.
Page 15 and 16: 55 PARTICIPANTS METHOD 20 SEVENTH G
Page 17 and 18: PHOTO JOURNAL (Collier & Collier, 1
Page 19 and 20: 19 PARTICIPANTS ■ self-professed,
Page 21 and 22: 1 DIY PACKAGE DESIGN EXERCISE Parti
Page 23 and 24: the analysis.
Page 25 and 26: SORT & CLUSTER
Page 27 and 28: the findings.
Page 29 and 30: ■ the visual language used by bra
Page 31 and 32: fair trade practices ■ US company
Page 33 and 34: sleek ■ simple ■ color ■ grap
Page 35 and 36: PHYSICAL ATTRIBUTES Which physical
Page 37 and 38: BRAND IDENTITY How do packages comm
Page 39 and 40: CONSUMER IDENTITY How do packages r
Page 41 and 42: PROFILES What consumer and brand pr
Page 43 and 44: PROFILES TASK-ORIENTED ■ moderate
Page 45 and 46: PROFILES BRAND SNOB ■ high level
Page 47 and 48: GREEN WORKS
Page 49 and 50: SEVENTH GENERATION
Page 51 and 52: INSIGHTS BRAND CULTURES each brand
Page 53 and 54: INSIGHTS METHODS DIY opportunities
Page 55 and 56:
REFLECTION RECOMMENDATIONS Collect
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The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland

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