The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
PROFILES<br />
BRAND SNOB<br />
■ high level <strong>of</strong> concern <strong>for</strong><br />
product aesthetics<br />
■ generally low level <strong>of</strong> engagement<br />
in eco-lifestyle practices<br />
■ do little product research<br />
■ will pay more <strong>for</strong> aesthetics<br />
■ concerned with looks over function