The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
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PROFILES<br />
ROUTINE<br />
■ high level <strong>of</strong> concern <strong>for</strong><br />
product function<br />
■ generally low level <strong>of</strong> engagement<br />
in eco-lifestyle practices<br />
■ just want to get the job done<br />
■ do not see products as a<br />
reflection <strong>of</strong> their identity<br />
■ see cleaners as<br />
inconsequential purchases