The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
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INSIGHTS<br />
BRAND CULTURES<br />
each brand culture has a unique relationship<br />
with packaging and design<br />
consumers expect brands to “walk the talk”<br />
consumers have diverse opinions about the<br />
importance <strong>of</strong> brands to their identity<br />
"We're concerned<br />
about what we<br />
expose ourselves and<br />
our children to."<br />
brands need to understand consumers as<br />
individual identities, not just as consumers<br />
many eco-conscious consumers value human<br />
safety over harm caused to the environment<br />
brand ownership is beyond company control
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