The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
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What consumer and<br />
brand pr<strong>of</strong>iles can be<br />
developed from this<br />
investigation<br />
How do packages reflect<br />
intangible attributes <strong>of</strong><br />
consumer identity<br />
How do packages<br />
communicate intangible<br />
attributes <strong>of</strong> brand identity<br />
to consumers<br />
Which physical elements <strong>of</strong><br />
packaging have the most<br />
impact on brand and<br />
consumer identity<br />
What are the roles <strong>of</strong> brand and consumer<br />
value propositions in the production <strong>of</strong> a<br />
visual language to communicate identity
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