The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
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11 PARTICIPANTS<br />
■ recruited by “snowball” strategy<br />
■ began with a core group <strong>of</strong><br />
individuals very involved in local<br />
sustainability ef<strong>for</strong>ts<br />
■ no <strong>for</strong>mal design background<br />
■ respondents were self-described<br />
"eco-conscious" consumers