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The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland

The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland

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11 PARTICIPANTS<br />

■ recruited by “snowball” strategy<br />

■ began with a core group <strong>of</strong><br />

individuals very involved in local<br />

sustainability ef<strong>for</strong>ts<br />

■ no <strong>for</strong>mal design background<br />

■ respondents were self-described<br />

"eco-conscious" consumers

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