The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
The Effect of Packaging Design for Eco-Conscious ... - Tate Ragland
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INSIGHTS<br />
FUTURE IMPLICATIONS<br />
"People have<br />
good intentions<br />
about things that<br />
are organic or<br />
sustainable, but<br />
most people don't<br />
really know what<br />
that means."<br />
many shoppers consume eco-products in<br />
order to fulfill their identity aspirations<br />
consumers want to trust brands but are<br />
skeptical—brands need to prove themselves<br />
“eco” products mean different things to different<br />
people—expanded community involvement is<br />
needed to increase understanding<br />
truly sustainable brands must move beyond<br />
function to create enduring relationships
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