Tourisme vert à Montréal

4. Environmentally responsible business and convention tourism
4.1. Trends (cont'd)
• A destination’s environmental friendliness
was an important consideration for 30% of
the business tourists visiting Montréal in
2011.
• However, 40% of the tourists from
countries other than Canada (United States
and Europe) considered a destination’s
environmental friendliness as important.
• On the other hand, 38% of American
business tourists felt that the environment
was not very or not at all important.
50%
40%
30%
20%
10%
Importance for business tourists visiting
Montréal in 2011 that a destination be
environmentally friendly
30%
42%
28%
0%
Important (9 and 10)
Somewhat important
(7 and 8)
Not very or not at all
important (1 to 6)
Source:
- Ipsos Marketing for Tourisme Montréal. Sondage annuel sur l’expérience des touristes en voyage d’agrément et/ou d’affaires à Montréal,
2011.
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