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Tourisme vert à Montréal

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2. “Green” tourists<br />

2.1. The expectations of green tourists (cont'd)<br />

• The majority (62%) of green tourists did not pay more for their last trip in order to reduce their<br />

environmental footprint, while a little over one third (34%) spent between 1% and 10% more.<br />

• 60% of Québecers said they are not prepared to pay more for a so-called “sustainable” product or service.<br />

Additional amount Québecers were prepared to pay for a<br />

so-called “sustainable” product or service in March 2011<br />

3% 1%<br />

18%<br />

Between 1% and 10%<br />

more<br />

Between 11% and 20%<br />

more<br />

Between 21% and 30%<br />

more<br />

78%<br />

31% or more<br />

Source:<br />

- Amélie Racine, “Démystifier la perception de certains consommateurs par rapport au tourisme <strong>vert</strong>,” Réseau de veille en tourisme. n.d.<br />

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