Tourisme vert à Montréal

2. “Green” tourists
2.1. The expectations of green tourists – Montréal
• In general, tourists visiting Montréal in 2012 said they felt it was somewhat or very important that the
destination be environmentally friendly.
• Although the results differed little based on the tourists’ language or country of residence, those from
overseas were slightly more aware of environmental issues. Also, 57% of tourists from other American
countries, i.e., other than Canada and the United States, thought it was very important that the
destination be environmentally friendly.
• American tourists, on the other hand, were slightly less aware of the issue: 32% of US tourists in Montréal
felt that a destination’s environmental friendliness was not very or not at all important.
50%
40%
30%
20%
10%
0%
34%
Importance of the destination’s environmental friendliness in 2011 based on tourists’ origin
How important is it for you that the destination be environmentally friendly
45%
38%
33%
29%
42%
46%
41% 41%
37%
25%
31%
27%
16%
18%
Very important Somewhat important Not very or not at all important
From all origins
Canada
United States
Europe
Other
Source:
− Ipsos Marketing for Tourisme Montréal. Sondage annuel sur l’expérience des touristes en voyage d’agrément et/ou d’affaires à Montréal,
2011.
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