Tourisme vert à Montréal

2. “Green” tourists
2.1. The expectations of green tourists (cont'd)
• The concept of green tourism is still unclear for most travellers.
• At home, the vast majority of respondents have got into the habit of recycling (92%), of trying to reduce
their water, gas and electricity use (88%) and of making other ecological choices. Not being able to
maintain these habits when they travel could frustrate these people and be an affront to their values.
Factors that made the greatest contribution to green tourism in 2010-2011
Sustainable hotel
Using public transport or a renewable fuel vehicle
Company gives back to the community
Involvement with local businesses
Authentic interaction with locals
Company donates to environmental causes
Company has received and displays third-party certification
Price includes CO2 emission offset costs
Cultural trip
Spiritual trip or to a holy place
Informative guided tours included
12%
11%
10%
7%
6%
6%
5%
3%
2%
2%
36%
0% 20% 40% 60% 80%
Source:
- Amélie Racine, “Démystifier la perception de certains consommateurs par rapport au tourisme vert,” Réseau de veille en tourisme. n.d.
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