Tourisme vert à Montréal

2. “Green” tourists
2.1. The expectations of green tourists – Montréal
(cont'd)
• Tourists relied primarily on the destination’s reputation for environmental friendliness. However,
anglophones and Americans were less diligent in checking that particular aspect of their destination.
Checking the destination’s commitment to environmental friendliness in 2011 based on
tourists’ origin
How do you check the destination’s commitment to environmental friendliness (Check all that apply)
60%
50%
40%
30%
20%
10%
0%
26% 24%
20% 20% 22%
24%
18%
20% 22% 23% 25%
16% 15% 13%
Accreditation for
accommodation
Accreditation for food
37%
Actions taken by the
destination
43%
35% 33% 33%
31%
Trusted the destination's
reputation
27%
22% 23%
15% 15%
Did not check
From all origins Canada United States Europe Other
Source:
− Ipsos Marketing for Tourisme Montréal. Sondage annuel sur l’expérience des touristes en voyage d’agrément et/ou d’affaires à
Montréal, 2011.
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