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Shefrin - Behavioral & Neoclassical asset pricing theories - 2008

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Behavioural Aggregation<br />

Begin with neoclassical EU model with<br />

CRRA preferences and complete<br />

markets.<br />

In respect to judgments, markets<br />

aggregate pdfs, not moments.<br />

Generalized Hölder average theorem.<br />

In respect to preferences, markets<br />

aggregate coefficients of risk tolerance<br />

(inverse of CRRA).<br />

Copyright Hersh <strong>Shefrin</strong> <strong>2008</strong><br />

9

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