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Shefrin - Behavioral & Neoclassical asset pricing theories - 2008

Shefrin - Behavioral & Neoclassical asset pricing theories - 2008

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Behavioural<br />

Asset Pricing Theories<br />

<br />

<br />

Behavioural <strong>asset</strong> <strong>pricing</strong> models involve<br />

assumptions that reflect human psychology.<br />

Strength of behavioural models is focus on<br />

rich features such as:<br />

<br />

<br />

<br />

Heuristics and biases such as overconfidence,<br />

gambler’s fallacy and hot hand fallacy<br />

Fundamental attribution error<br />

Gains/losses, conditional risk tolerance, probability<br />

weighting<br />

Copyright Hersh <strong>Shefrin</strong> <strong>2008</strong><br />

3

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