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Shefrin - Behavioral & Neoclassical asset pricing theories - 2008

Shefrin - Behavioral & Neoclassical asset pricing theories - 2008

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SP/A Theory & Prospect Theory<br />

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<br />

<br />

<br />

SP/A theory is more tractable to use in<br />

respect to <strong>asset</strong> <strong>pricing</strong> theory.<br />

SP/A theory provides a more parsimonious<br />

framework for understanding the psychology<br />

of risk.<br />

SP/A theory consistent with neuro-anatomy.<br />

SP/A theory explains behaviour that prospect<br />

theory cannot explain.<br />

Copyright Hersh <strong>Shefrin</strong> <strong>2008</strong><br />

53

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