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Shefrin - Behavioral & Neoclassical asset pricing theories - 2008

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The AFLAC Duck<br />

Behavioural Arrow-Debreu ’87<br />

WFA ’89<br />

<strong>Shefrin</strong>-Statman ’94<br />

Chicago Board of Trade ’97<br />

Univ Michigan ’99<br />

<strong>Neoclassical</strong> & behavioural status<br />

quo bias?<br />

It’s sentiment<br />

~ change of measure!<br />

Copyright Hersh <strong>Shefrin</strong> <strong>2008</strong><br />

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