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Shefrin - Behavioral & Neoclassical asset pricing theories - 2008

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SP/A Focuses on Hope and Fear<br />

Affect-based Representation<br />

Sentiment Function<br />

0.25<br />

0.2<br />

0.15<br />

Fear<br />

Hope<br />

(anterior insula)<br />

(nucleus accumbens)<br />

0.1<br />

0.05<br />

0<br />

106.19%<br />

95.82%<br />

96.15%<br />

96.48%<br />

96.81%<br />

97.14%<br />

97.48%<br />

97.81%<br />

98.15%<br />

98.48%<br />

98.82%<br />

99.16%<br />

99.50%<br />

99.84%<br />

100.18%<br />

100.53%<br />

100.87%<br />

101.22%<br />

101.56%<br />

101.91%<br />

102.26%<br />

102.61%<br />

102.96%<br />

103.32%<br />

103.67%<br />

104.03%<br />

104.38%<br />

104.74%<br />

105.10%<br />

105.46%<br />

105.82%<br />

-0.05<br />

Consumption Growth Rate g (Gross)<br />

54<br />

Copyright Hersh <strong>Shefrin</strong> <strong>2008</strong>

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