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Shefrin - Behavioral & Neoclassical asset pricing theories - 2008

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Market Prices Reflect<br />

Both Fundamentals and Sentiment<br />

Fundamental behavioural theorem<br />

about the SDF, the market’s DNA.<br />

The log-SDF can be decomposed into<br />

the sum of a neoclassical fundamental<br />

component and sentiment.<br />

SDF provides an integrated approach to<br />

<strong>asset</strong> <strong>pricing</strong>.<br />

Copyright Hersh <strong>Shefrin</strong> <strong>2008</strong><br />

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