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Shefrin - Behavioral & Neoclassical asset pricing theories - 2008

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Heterogeneity is Behavioural<br />

Challenge is Market Aggregation<br />

Distribution of Average of Survey Expected Returns 1998 - 2001<br />

35%<br />

30%<br />

1998 2001<br />

Relative Frequency<br />

25%<br />

20%<br />

15%<br />

10%<br />

5%<br />

0%<br />

30%<br />

Expected Return<br />

Copyright Hersh <strong>Shefrin</strong> <strong>2008</strong><br />

8

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